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苹果“iPhone升级计划”旨在加速升级周期

[作者：佚名来源：网易科技报道时间：2015-9-11 【我来说两句大中小】

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<p>苹果本次发布会在美国旧金山比尔·格雷厄姆市政礼堂举行，礼堂外面，苹果已经贴满了这样的宣传海报。</p>
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<p>发布会外场，苹果的LOGO。</p>
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<p>开始入场，场内人山人海，锣鼓喧天，鞭炮齐鸣。</p>
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<p>库克上台，发布会开始。</p>
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<p>库克高举左手向观众问好，注意一个细节，库克手上戴了一块sport版Apple Watch。第一话题Apple Watch。</p>
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<p>库克总结苹果过去几个月的成功。苹果称，Apple Watch是一款life changing（改变生活的）产品。</p>
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<h2>0411</h2>
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<p>新的健康应用登陆Apple Watch，名为Airstrip。Cameron Powell博士开始介绍AirStrip ONE应用，是一款面向健康领域的数据追踪分析应用。</p>
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<p>看来苹果似乎要用Apple Watch的AirStrip来替代<a class="channel_keylink" href="http://mm.txwb.com/sj/apple/" target="_blank">iphone</a>的健康应用iHealth。</p>
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<p>现场画面出现了一个皮革的表带。土豪有福了，Apple Watch出爱马仕版了，思聪的小狗又有新的手表带了，看来Apple Watch要彻底的进行阶级区分了。</p>
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<p>今天Apple Watch的介绍重点并没有太多的功能性介绍，到是为爱马仕版专门制作了一个视频。另外爱马仕版的腕带采用了缠绕两圈的设计。现场说的最多的词就是More CHOICE。</p>
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<p>再介绍完Apple Watch的各种时尚元素后，新iPad登台。</p>
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<p>今天苹果将发布一款前所未有的iPad，iPad Pro。库克表示，这是史上最强大的iPad，有着最好的参数，最好的设计，最新的软件。看看iPad Pro和传闻的有什么不同。</p>
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<p>iPad Pro的屏幕更大了，没错12.9英寸。560万像素点，比视网膜屏MacBook Pro还要多。</p>
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<p>苹果的半导体设计部门最近很突出啊，iPad Pro上面又出现了苹果自主设计的时钟控制器，这与5K级iMac上面的情况一样。</p>
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<p>iPad Pro采用A9X处理器，苹果第三代64位处理器，内存带宽达到A8X的两倍，存储速度也是A8X的两倍。内存带宽为A8X的两倍，吞吐性能表现为A8X的两倍，苹果强调这是“桌面级”的处理器。苹果还说，A9X的性能比80%的移动PC性能都强。</p>
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<p>iPad Pro直接用AutoCAD来做现场演示。那么强的处理器，续航性能并不弱！10个小时！</p>
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<p>iPad Pro共配置4个扩音器，iPad Pro厚度为6.9mm，Air 2为6.1mm。</p>
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<h2>0508</h2>
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<h2>0509</h2>
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<h2>0510</h2>
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<p>专业用户有福了，iPad Pro不仅有最好的软键盘，还有原生外设键盘。Smart Keyboard，智能键盘……搭配iPad Pro，整体感觉就是微软的Surface</p>
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<h2>0512</h2>
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<p>三星有S Pencil， 苹果有Apple Pencil。</p>
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<p>外观看似一支普通铅笔。介绍视频看起来手感很不错。言归正传，这款Apple Pencil的功能性设计十分强大。这对要在iPad上作画的人来说是飞跃性的改进。</p>
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<h2>0515</h2>
<p>你几乎可以将这款产品当做真正的铅笔，现场演示你甚至可以在iPad Pro上直接作画。Apple Pencil在视频演示中好像可以插入到iPad下方的Lighting接口，笔的背端是接口？</p>
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<h2>0516</h2>
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<p>总结iPad Pro的各种特性。</p>
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<h2>0519</h2>
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<h2>0520</h2>
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<p>iPad Pro将在11月上市。iPad Pro是一款战略性的产品。银色、玫瑰金以及黑色。32G WIFI版售价799美元，64G WIFI版售价949美元，128G WIFI+LTE版售价949美元.</p>
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<p>iPad系列家族各个产品售价。</p>
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<h2>0601</h2>
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<p>五大特点，Apple TV将拥有更强大的硬件，更加现代化的操作系统，更好的用户体验，对开发者兼容并支持应用商店，新的App Store。</p>
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<p>Apple TV将支持，Netflix、Hulu、HBO等，很不幸都与我等关系不大。现场对Apple TV的屏幕保护发出了尖叫。</p>
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<p>背部有三个接口，电源，HDMI和以太网。</p>
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<p>新版Apple TV起售价149美元。</p>
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<p>硬件规格来了：64位A8处理器，蓝牙4.0，802.11ac WiFi，红外线接收器。</p>
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<p>Apple TV简直就是大屏幕版的Siri。Apple TV支持Apple Music和iTunes。Apple TV这套系统叫做tvOS。10月以后上市。</p>
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<p><a class="channel_keylink" href="http://mm.txwb.com/sj/apple/" target="_blank">iphone</a>登场！主角来了，今天的one more thing将会是什么呢？</p>
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<p>库克爱中国，中国成为数据主角。iPhone全球销量同比增长35%，中国销量同比增长75%。当库克读到China时，全场发出惊呼。iPhone 6在中国的销售数字简直就是告诉投资者：来吧，不要怕，这就是一座金矿。不管怎么样<a class="channel_keylink" href="http://mm.txwb.com/sj/apple/" target="_blank">iphone</a> 6在中国是最受欢迎的产品。</p>
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<p>iPhone 6S和iPhone 6S Plus来了，视频演示，演示的<a class="channel_keylink" href="http://mm.txwb.com/sj/apple/" target="_blank">iphone</a>中多出了玫瑰金。</p>
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<p>没错，新的iPhone将采用7000系列铝，也就是那种在太空中才使用的材料，拥有超高强度。新一代<a class="channel_keylink" href="http://mm.txwb.com/sj/apple/" target="_blank">iphone</a>增加玫瑰金色彩，其他配色包括，银色、金色、太空灰。</p>
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<p>库克表示iPhone的出现改变了世界，但今天发布的iPhone将是世上最好的iPhone。又是“最高级的<a class="channel_keylink" href="http://mm.txwb.com/sj/apple/" target="_blank">iphone</a>”，库克表示。还配备了<a class="channel_keylink" href="http://mm.txwb.com/sj/" target="_blank">手机</a>壳。</p>
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<p>第二代的Touch ID指纹认证。</p>
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<p>重要功能发布3D Touch。从3D这个命名可以看出，压力感应将会得到大量应用。这是一款动态系统，与iOS深度结合。苹果在Watch上使用的Taptic引擎现在也被用到了<a class="channel_keylink" href="http://mm.txwb.com/sj/apple/" target="_blank">iphone</a> 6s上。从现场演示来看，这款技术将使应用增加显示状态，一次触摸，更多选择。视频开始深入介绍硬件细节Taptic引擎其实是一款精密的弹簧系统，用户施加的力量将精准反馈到弹簧上的压力传感器上。</p>
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<p>新<a class="channel_keylink" href="http://mm.txwb.com/sj/apple/" target="_blank">iphone</a> 用的是A9处理器，和iPad Pro上的A9X还不一样哦，A9的图形性能提升了90%。</p>
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<p><a class="channel_keylink" href="http://mm.txwb.com/sj/apple/" target="_blank">iphone</a> 6s还配置了M9协处理器。</p>
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<p>接下来进入摄像头时间。</p>
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<p>全新的iSight摄像头，1200万像素。</p>
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<p>菲尔表示，当像素更多的时候，照片质量就会下降。但是新的iSight摄像头的<a class="channel_keylink" href="http://pic.txwb.com/" target="_blank">图片</a>质量却有所提升。跳过所有技术细节，现场展示的<a class="channel_keylink" href="http://mm.txwb.com/sj/apple/" target="_blank">iphone</a> 6s拍摄的照片真的很漂亮。细节呈现很<a class="channel_keylink" href="http://www.txwb.com/Article/wyzl/SFYX/200703/5604.html" target="_blank">完美</a>。低光模式也表现很好。</p>
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<p>4K视频！这就算是进入到4K时代了？<a class="channel_keylink" href="http://mm.txwb.com/sj/apple/" target="_blank">iphone</a>现在可以直接拍摄4K视频，4K电视终于有用武之地了。</p>
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<p>Facetime将采用500万像素前置摄像头。</p>
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<p>同时对闪光灯进行调整，让用户拥有更好的自拍效果。新的闪光灯将拥有3倍于以往的光强，即使暗光区拍照也无所畏惧。真所谓强光之下必有美照，喜欢自拍的同学有福了。</p>
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<p>新功能Live Photo，更加生动的照片拍摄。</p>
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<p>这个可以理解为两三秒的gif动态图。用户的操作方式没用变化，只要开启功能就可拍摄Live Photo。不过这些GIF动图的像素数全部达到1200万像素。</p>
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<p>总结参数规格。摄像头1200万像素，比原来多50%的像素点，支持4K视频。前置摄像头从120万像素大幅增至500万。 A9 处理器比A8快两倍。Touch ID同样反应快两倍。 LTE和Wifi比以往快两倍。更强的表面覆盖玻璃和更硬的铝外壳。更丰富的触控3D Touch和表现力更丰富的照片Live Photo。</p>
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<p><a class="channel_keylink" href="http://mm.txwb.com/sj/apple/" target="_blank">iphone</a> 6s和6s Plus的价格照旧，16GB 199美元起，6s Plus比同级6s贵100美元。</p>
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<p>基础版的6s起价为每月27美元，6s Plus为每月31美元，这些分期付款购买的<a class="channel_keylink" href="http://mm.txwb.com/sj/apple/" target="_blank">iphone</a>都为官方解锁版，苹果这是要一步一步逼疯运营商的节奏。</p>
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<p><a class="channel_keylink" href="http://mm.txwb.com/sj/apple/" target="_blank">iphone</a> 6S和6S Plus将于9月25日发售。</p>
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<h2>0818</h2>
<p>iOS 9将于9月16日开放下载。</p>
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<p>iCloud降价了，50GB每月0.99美元，200GB每月2.99美元，1TB每月9.99美元。</p>
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<p>首发包含中国大陆和中国香港。</p>
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<p>库克开始上台总结了，发布会结束。Watch OS、iPad Pro、Apple TV和<a class="channel_keylink" href="http://mm.txwb.com/sj/apple/" target="_blank">iphone</a> 6S。总体来说中规中矩，不过iPad Pro确实给我们带来巨大惊喜。</p>
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