HTC在这款产品外观设计语言上进行了新的诠释，放弃One M9上典型的金属拉丝质感弧度背壳，整体更加圆润、轻薄，但怎么看都有点儿对手苹果iPhone身上的味道。

HTC在10月21日凌晨发布了一款自称可以“取代iPhone”的新机HTC One A9，在其业绩下滑、裁员等负面消息不断的时候，这款新机对HTC来说意义很大。新品发布会之前，HTC董事长兼CEO王雪红曾发内部信称，HTC One A9将是“一款足以强势取代iPhone的产品”。对于这款新机，雪姨信心满满。但是当One A9真正亮相，我们很难看出HTC拿它同苹果iPhone相抗衡的自信源自哪里。

HTC One A9

挑战iPhone却又向iPhone靠拢

了解了One A9的基本配置之后，媒体普遍不太看好这款新机能够直接抗衡苹果。硬件上，HTC One A9属中端水平，值得着重强调的可能只有手机的音效与相机拍照功能了。或许HTC的实际目的是要用高逼格的定位，杀进中端的市场（昨日HTC北亚区总经理董俊良所述也证实了这一点）。

HTC在这款产品外观设计语言上进行了新的诠释，放弃One M9上典型的金属拉丝质感弧度背壳，整体更加圆润、轻薄，但怎么看都有点儿对手苹果iPhone身上的味道，加上新机正面与底部让强迫症人抓狂的不对称设计，很难说这款产品是优于iPhone的，除了比iPhone更便宜的售价（399.99美元）。

HTC One A9

即便如此，HTC依然将这款新机作为打入中高端市场的武器，同时为了扩大市场，着重向年轻用户群体倾斜。王雪红在采访中承认HTC在产品宣传推广方面存在短板，公司内部调整之后，将会更加注重产品品质与价格之间的平衡，同时也会更注重网络社交媒体的推广，拉拢更多年轻人。此次于美国举办的发布会还请来了Beyonce, Jay Z, Prince等明星站台，吸引年轻人的意愿也非常明显。

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